Article date: 14/06/2006
BT Essence of Entrepreneur 2006
BT has awarded Trichocare Diagnostics the accolade of one of the UK\'s top 20 most exciting and adaptive businesses who are using new technologies to give their company the edge. Trichocare launched the innovative hair dye patch test Colourstart two years ago.
Top celebrity photographer, Perou, who has shot classic images of David Beckham, U2 and Coldplay, immortalised the essence of Trichocare in a boundary breaking portrait to be exhibited at London\'s OXO tower gallery from the 14th June.
Trichocare’s founder and Managing Director Brian Plunkett is privileged to be acknowledged by the award and looks forward to seeing the great results of the photo shoot that took place in the West end of London on a busy street, “it was difficult keeping the shot clear of people, but they were more interested in what I was saying than their destination – but you’ll have to wait and see what I’m saying by visiting the exhibition.”
Taking the reigns on the business is a fine balance of priorities. Brian is passionate about the company and the role it plays in improving education in the hairdressing trade and the products it supplies to help fill gaps left by manufacturers, “my efforts are focussed on setting new agendas with the Hairdressing industry. But as a business director I need good discipline to keep my eyes on the P&L as much as on the PR. This is where a strong team with complementary skills are vital”.
Colourstart is a Patch Test used by hairdressers to filter out clients who may have a allergy to hair dye.
2000 salons now use Colourstart, including Nicky Clarke the current British hairdresser of the year, and three time British colourist of the year, Lisa Shepherd.
“We want to stay ahead of the game and look after our clients -that\'s why we use Colourstart -its advanced, simple to use technology protects our clients, and takes the hassle out of testing. We recommend testing for every colour and Colourstart allows us to do this easily and with confidence”.
Andrew McGregor, of BT Business, said: “Entrepreneurial businesses are flourishing in the face of the changing business world and it is extremely important that these achievements are celebrated and recognised.”
To view Perou’s work, go to www.perou.co.uk.
FOR FURTHER INFORMATION PLEASE CONTACT NICK PLUNKETT
TEL: 01525 288 881
info@trichocare.co.uk www.trichocare.co.uk/colourstart